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Featured Project

Over a period of nine years, Casals & Associates managed an integrated marketing communications plan for the Pan American Health Organization. Called "Communicating for Health," the plan consisted of multiple multilingual communications campaigns providing public health information throughout the Americas. Learn more
 


Client Testimonial

"C&A demonstrated superb control of contract costs as we were able to develop and implement an extremely successful public awareness campaign at minimal costs and utilizing adequate resources."

     

—USAID/Honduras

   

Strategic Communications

           

Advancing Democracy in the Dominican Republic
Developing media campaign messages illustrating that democratic reform is possible when citizens share in the responsibility of making democracy work. Learn more

      

Conducting an International Videoconference on Corruption
Organizing a three-hour videoconference, broadcast live via the Internet, which gathered the attorney generals from all six Central American countries together for the first time to exchange effective actions against transnational corruption. Learn more

 

Conducting Population, Health and Nutrition Surveys Worldwide
Helping developing countries collect and use data to monitor and evaluate health and nutrition, HIV/AIDS, reproductive health and children’s vaccination programs. Learn more

    

Conducting Qualitative and Quantitative Research for International Broadcasting
Using Spanish-language focus groups and Spanish-language surveys to analyze the listening habits of international broadcast audiences. Learn more

           

Confronting Ethnic and Religious Conflict in Nigeria
Overseeing production of a television series, public service announcements and a radio drama addressing controversial issues related to corruption, including ethnic and religious conflict and gender. Learn more

          

Curbing Gang Violence in El Salvador
Helping communities in El Salvador develop solutions to gang violence and juvenile crime. Learn more

    

Improving Health Care Outreach in Latin America
Designing and implementing an integrated marketing communications plan, “Communicating for Health,” providing public health information throughout the Americas. The plan’s multiple campaigns focused on mental illness and treatment, youth violence, substance abuse and HIV/AIDS. Learn more

                  

Measuring Corruption in Madagascar
Surveying citizens on their understanding of corrupt practices and their impact on Malagasy society, their knowledge of a national anticorruption strategy, and their views on the government bodies involved in the strategy’s implementation. Learn more

              

Mexico – Regional Forum on Good Governance
Designing and managing a major event about the Mexican federal reform agenda and strategies for creating an honest and transparent government that puts citizens first. The event drew more than 250 Mexican government officials from 24 Mexican states and delegates from 11 countries in Central America and the Caribbean. Learn more

                  

Mobilizing Citizen Support for Transparency in Colombia
Developing a national public awareness campaign improving citizens’ knowledge about their right to demand government transparency. The campaign included the establishment of a toll-free hotline, which Colombians can call to report corruption or ask for information, as well as radio and television spots. Learn more

                 

Organizing the Anticorruption Summit 2000
Bringing 300 representatives from 55 countries together to discuss anticorruption activities worldwide. The three-hour plenary session was broadcast live over the Internet as well as the global satellite networks of the U.S. State Department and the World Bank. Learn more

    

Promoting Transparency in Bolivia
Developing a national public awareness campaign improving citizens' knowledge about their right to demand government transparency. Learn more

                    

Supporting Transparency and Accountability in Honduras
Developing a public outreach campaign emphasizing the role that each individual citizen must play in curbing corruption. Learn more

    

United States - Advocating the Financial Benefits of Environmental Management
Identifying strategies to motivate insurers, lenders and investors to give financial incentives to organizations that reduce risk and improve environmental performance using environmental management systems. Learn more
    
United States - Analyzing Medicare Summary Notes
Organizing 32 focus groups in 10 states to evaluate Medicare beneficiaries’ levels of understanding and satisfaction with Medicare communication pieces. Learn more

   
United States - Building Coalitions in Support of the Medicare Drug Discount Card Program
Disseminating information about the Medicare drug discount card program to hard-to-reach Medicare beneficiaries—such as persons with disabilities, minorities, low-income people and residents of rural areas—through caregivers and state and local government agencies. Learn more
    
United States - Conducting Annual National Workshop on Emergency Preparedness
Managing the Chemical Stockpile Emergency Preparedness Program National Workshop for the Federal Emergency Management Agency and the U.S. Army under a subcontract to Innovative Emergency Management, Inc. C&A's support of the three-day annual workshop includes pre-event, on-site, and post-event planning and management. Learn more
    
United States - Conducting Military Housing Industry Forum Conferences
Planning and managing a series of regional and local “Industry Forum” conferences on privatizing military housing under a subcontract to Jones Lang LaSalle. The contract included managing pre-event publicity and registration; developing conference materials, including booklets, binders, name badges and table tents; providing expert on-site coordination; and managing post-event follow-up and documentation. Learn more
    
United States - Creating a Series of Homeownership Publications
Writing, editing and designing a series of publications about homeownership and Federal Housing Administration (FHA) mortgage insurance programs for the U.S. Department of Housing and Urban Development (HUD). Learn more
      
United States - Creating a Television Special for Medical Residents and Interns
Producing a 90-minute television special broadcast on the Medicare Learning Network for the Centers for Medicare & Medicaid Services (CMS). The television special, entitled "CMS: A Guide for Physicians, Providers and Suppliers," targeted medical residents and interns throughout the United States. Learn more
      
United States - Developing the “Arregla Tu Futuro (Protect Your Future)” Outreach Campaign
Designing and implementing a national outreach campaign encouraging thousands of eligible individuals to file applications to adjust their status in the United States to that of permanent resident under the Legal Immigration and Family Equity (LIFE) Act. The national campaign used Spanish-language radio and television spots as well as a brochure and poster to reach the largely Mexican and Central American target audience. Learn more
  
United States - Developing Communiqué Newsletter
Researching, writing, editing and designing a 16- to 24-page monthly newsletter for the 36,000 employees of the former U.S. Immigration and Naturalization Service (INS) around the world. Learn more
    
United States - Developing a Culturally Appropriate Outreach Framework
Researching and designing a comprehensive public outreach framework for the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA) to use in the culturally appropriate adaptation of English materials into the Spanish language. Learn more
    
United States - Developing Hispanic Recruitment Brochure
Writing and designing a recruitment brochure for Hispanics on the benefits of working for the U.S. Environmental Protection Agency (EPA). The project also involved conducting key informant interviews of Hispanic EPA employees to identify the best ways to tailor the EPA’s existing “Career Balance” recruitment brand to Hispanic audiences. Learn more
    
United States - Evaluating Spanish-Language Diabetes Outreach Materials
Using focus group discussions of diverse U.S. Hispanic populations to assess a Spanish-language diabetes self-care management guide and refine culturally appropriate language. Learn more

       
United States - Helping Service-Disabled U.S. Veterans Find Jobs
Designing the national “Working Partners—Hire a Vet” marketing campaign providing the U.S. Department of Veterans Affairs’ Vocational Rehabilitation and Employment Service with promotional materials to use to expand awareness among potential employers of the many advantages of hiring disabled veterans. Learn more

       
United States - Implementing a Rapid Turnaround Qualitative Evaluation Program
Using key informant interviews and focus groups to assess the financial impact of diabetes on employers and their health plans. Learn more

       
United States - Maintaining the Nation’s Low-Income Housing Stock
Developing a strategic communications plan and a community outreach training program for the diverse stakeholders involved in refinancing low-income (Section 8) housing. Learn more
      
United States - Managing Meetings for the Institute of Library and Museum Services
Providing logistical and administrative support for focus group, advisory, grant review, and other ad-hoc meetings for an independent U.S. federal grant-making agency dedicated to creating and sustaining a nation of learners. Learn more

      
United States - Managing Medicare Drug Discount Card Program Exhibits and Event Giveaways
Producing traveling exhibit packages for the CMS Central Office and Regional Offices to use to disseminate information on the Medicare drug discount card program at national constituent conferences nationwide. The project also involved managing the storage, inventory control and shipping of the exhibits—and associated CMS giveaways and print materials—to events across the country. Learn more
    
United States - Marketing Events in Support of the Medicare Drug Discount Card Program
Providing CMS with marketing and public relations services for training meetings, partner meetings, enrollment events and similar activities related to the Medicare prescription drug benefit. Learn more

       
United States - Measuring the Effectiveness of GeoExchange Outreach
Conducting a communications audit for three local utilities on their GeoExchange outreach. The audit included analyzing the utilities markets along with the strategies and tactics they were using to promote the GeoExchange technology. Learn more

     

United States - Motivating African-American and Hispanic Medicare Beneficiaries to Get Flu Shots
Supporting the development and implementation of a social marketing campaign aimed at increasing the flu immunization rates of African-American and Hispanic Medicare beneficiaries. Learn more

      
United States - Organizing the 2006 Annual State Health Insurance Program National Conference
Providing comprehensive conference planning and support services to CMS for the 2006 Annual State Health Insurance Program National Conference in Denver, Colo. This support included coordinating the planning committee meetings, sourcing speakers, producing conference promotional materials and hand-outs, and managing conference logistics and online registration. Learn more

        
United States - Preparing a Multifaceted Strategic Communications Plan
Developing and implementing a multifaceted strategic communications plan for the CMS Office of Clinical Standards and Quality and supported education and outreach activities. The plan focused primarily on beneficiaries, providers and contractors. Learn more

       
United States - Preparing Housing Today and Housing on the Move Newsletters
Providing the majority of writing, editing, research and editorial work on two nationally distributed newsletters for HUD. Learn more

         
United States - Preventing Intimate Partner Violence
Providing strategic planning services for the development of a national action plan against family and intimate partner violence. The action plan covered various forms of family and intimate partner abuse, including parent/elder abuse and child/adolescent abuse, and responded to the needs of the United States' diverse cultural and underserved populations. Learn more

       
United States - Producing a Comprehensive Multimedia Training Tool
Updating and expanding a CMS curriculum for surveyors of Intermediate Care Facilities for People with Mental Retardation and Related Conditions and using the update to produce a multimedia training tool. Learn more

       
United States - Promoting Drinking Milk as Part of a Healthy Diet
Developing and implementing a strategic communications framework targeting children, parents and health-care professionals as part of the national “Milk Matters” calcium education campaign. The project included a “Milk Matters” website in English and Spanish with content specifically targeted to kids and teens as well as two Spanish-language publications. Learn more

       
United States - Promoting GeoExchange Heating and Cooling Systems
Producing a variety of education and outreach materials about the economic and environmental benefits of GeoExchange (geothermal, ground source) heating and cooling systems. These materials included brochures, videos and print advertisements for national and international distribution. Learn more

       
United States - Promoting the Medicare Mammography Benefit
Motivating African-American and Hispanic women ages 65 and over to get a mammogram. Learn more

         
United States - Quantifying Public Awareness of the GeoExchange Technology
Using a Random Digit Dialing survey of the general population to determine how much people know about geothermal technologies as a heating and cooling option for residential and nonresidential applications. Learn more

        
United States - Researching Special Populations in the United States
Conducting social science field research and demographic analysis on U.S. special populations for U.S. Department of Labor reports. Learn more

        
United States - Researching the Success of Tuberculosis Outreach
Gathering and analyzing qualitative and quantitative research on the most efficient and cost effective ways to warn rural and minority U.S. populations about tuberculosis. Learn more

        
United States - Running Military Housing Industry Forum Conferences
Planning and managing a series of regional and local “Industry Forum” conferences on privatizing military housing under a subcontract to Ernst & Young. Learn more

        
United States - Supporting Chemical/Physical Restraint Reduction
Updating a video for CMS on chemical/physical restraint reduction, creating a study guide to complement the new video, and developing separate training aids (slides and transparencies) and four video vignettes on associated topics. Learn more

        
United States - Supporting CMS Events on Medicare Benefits and Options
Planning and managing CMS conferences and meetings related to the Medicare Modernization and Improvement Act of 2003 (MMA). The contract also involved providing meeting support for a Caregiver Coalition Satellite Broadcast explaining MMA to caregiver coalitions, caregivers and other organizations. Learn more

       
United States - Supporting Grant Proposal Consensus and Peer Review Meetings
Planning and managing grant proposal consensus and peer review meetings for the U.S. Department of Justice’s National Institute of Justice under a subcontract to CSR Incorporated. Our support included recruiting reviewers; coordinating panel scheduling, travel arrangements, and associated paperwork; preparing reviewer materials; managing onsite meeting logistics; and collecting and copyediting consensus review reports. Learn more

       
United States - Supporting “Hospitals for a Healthy Environment” Campaign
Designing and producing an interactive CD, a videocassette cover, brochures, ribbons and buttons promoting specific ways hospitals can prevent pollution. The materials were for the EPA's national “Hospitals for a Healthy Environment” campaign. Learn more

    

United States - Supporting Mental Health Services
As a subcontractor to the Gallup Organization, developing, planning, implementing and evaluating SAMHSA communications, awareness and education projects through an Indefinite Delivery, Indefinite Quantity (IDIQ) Contract. Learn more

 

Worldwide – Scholarly Research on Nutrition
Developing monographs and technical reports on nutrition for the U.S. Agency for International Development (USAID) Bureau for Research and Development. Learn more

                

Worldwide – Strengthening USAID’s Nutrition Communications Programs
Conducting a technical review of the USAID Bureau for Research and Development’s global nutrition communications programs. Learn more

 

Worldwide – Support Which Implements Fast Transition (SWIFT) III
Bringing peace and democracy to conflict-prone regions worldwide through a USAID IQC. These services can include civil society strengthening, legal and justice sector reforms, political initiatives and elections support, media and public information, and rural infrastructure. Learn more